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Bhoozt is a tech startup with an ambition to revolutionize the advertising and marketing industry. Their strategy is to achieve better marketing and advertising mileage through a novel marketing concept, but for a fraction of the cost. Business clients of Bhoozt would promote their businesses by ‘paying it forward,’ and be remembered and loved by their customers in return.

Project Timeline



Client Requirement

Bhoozt strongly believed that people (customers) were sick and tired of old marketing tactics such as discounts, vouchers, loyalty cards, etc. They have been reasoning through academic researches conducted on this matter, that businesses and brands could be loved and remembered better with the power of paying it forward (Paying it forward is an expression for when the recipient of an act of kindness does something kind for someone else rather than simply accepting or repaying the original good deed). Having this interesting concept in mind, they wanted to create a solution to boost brands and businesses in the hearts and minds of their customers.

So they made contact with Fidenz, and requested us to make an interactive gaming platform for players who like to earn while playing. Games in this platform involved some sort of an engagement with the businesses that wished to follow this newer approach for creating awareness, branding and marketing their products. This platform had to fetch data which are related to different businesses/brands that partnered with Bhoozt, from a backend where they could customize the content themselves.

The frontend features of the platform needed to be able to serve both web & mobile users without compromising any features and performance, live updates, notifications etc.

Another request was to introduce a sophisticated referral and payment tracking feature, which keeps players engaged and happy. Also to make the life easier, a dedicated analytics dashboard was requested to identify the general analytics of players’ behaviors. In addition to these pivotal requirements the client insisted the UI to be clean, minimalistic and user friendly.

Challenges in the Business Process

One of the challenges faced in the business process was, minimizing the development costs. Bhoozt follows a dedicated resource partnership with Fidenz, where a developer, quality analyst and project manager provides dedicated assistance throughout the project.
This structure has proved to be effective for us in projects like this, but it highly depends on the way we plan and how we allocate our resources to the project. So early planning was critical for us in this process.

Not only this approach helped us to be effective in providing our service, but it also helped our client to minimize the costs of the project, while getting their solution compatible with all platforms in a very cost effective manner (using an android app, a PWA, and a CMS).

Another major challenge that we had to face was getting the Bhoozt’s concept rejected from the Apple app store, due to violations of their policies, even when this platform had perfectly met all policies in Google Play. But changing their business model was not an option, so we had to overcome this barrier using a different approach.

Challenges in Technology

Once Fidenz teamed up with Bhoozt to work hand in hand in this project, it was upto Fidenz to take care of almost all technical aspects of Bhoozt platform development. As usual, we made sure that our designs were built adhering to all their terms and conditions. Since their intention was to create a platform that abstracted a brand new marketing concept, we had to pay a great attention while designing the core of it, and had to make it flexible enough to accommodate the changes that might occur in the foreseeable future. And that approach, though tricky, certainly came in handy in the days followed.

Another major challenge we came across while making this concept a reality, was when the Apple Store rejected the concept due to violations of their policies. To overcome this barrier without changing the business model of Bhoozt, we suggested moving forward with a Progressive Web App which can run on both iOS and Android devices, so that we could reach out to more users in both mobile platforms.

Developing a PWA was a new experience to us, and because of the nature of this platform, this was quite challenging. Especially to implement attractive and complex native features and implementing local data caching methods while keeping the size of the PWA small. However our experienced and well versed team of mobile application engineers nailed this task and delivered out with outstanding results.

Final outcome

Since the beginning of this journey in the year 2018, we have built a strong relationship with our client. We delivered a fully fledged platform to them that featured a CMS, PWA and an android application that gave their initiative a huge boost, so that they could go out there with a lot of confidence to reach their potential partners. Bhoozt now hosts many players and businesses on their platform. Our client was exceptionally happy about our frequent successful releases and how well we delivered their requirements each time. We have entered the final stages in new developments for this project and we continue to provide maintenance and support, adhering to the concerns that come along with the increase in player sign ups.
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