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MasterGlide is a unique membership program that provides digital training assistance to its members for skating , striving to instill a lifelong love for skating in both children and adults. It has modules shaped to achieve this by teaching members how to skate, from basic fundamentals to advanced techniques, across multiple disciplines ranging from figure skating to hockey while cultivating positivity, confidence and personal strength in them through various other activities.As part of membership, participants have access to expert curriculum, along with certified, passionate instructors. This program is backed and monitored by many responsible bodies in the US skating domain, hence very popular among the skate enthusiasts in the USA.

Client Requirement

To achieve the purpose of assisting members in effective ways, the MasterGlide program already had developed a set of learning modules, and means to track the progress. But most of these modules were in non-digital formats, that obviously wasn’t the preferred means of digesting content anymore.

Recognizing this drawback, MasterGlide decided to go for a mobile solution to help bridge this gap, making their extensive learning modules more easy and attractive to access.

Digitizing their record book feature which allowed skaters to quickly access fundamental and advanced techniques, track their progress through the MasterGlide curriculum and see when a director has approved level completions, was the main requirement of them.

In addition to the above, they also wanted to let users track their practice time, to add frequently practiced skills in a calendar format, enable users to take part in monthly challenges, provide off-ice exercises with interactive checklists, and especially to add an element of gamification with badges and “trophy cases” that could be earned on the completion of modules and challenges. Their intention was to offer additional benefits for members for using the platform, so they will be motivated to stay engaged and keep coming back for more.

Challenges Faced

Our client wanted to reach a maximum number of users, hence they needed to develop mobile applications for both android and iOS users, which gave the project an expanded scope.

They already had a system for maintaining their memberships through their website, and they wanted the app to do the user authentications through their own database, using the APIs they provided. During the early developing phase it added a little bit of friction to the process, but we managed to eliminate that quickly and move with the developments.

They were highly interested in introducing a gamification feature to this solution to keep the users engaged and keep doing what they love with a lot of enthusiasm, and this experience had to be the same on both android and iOS. During and even after the initial development phase, their team came up with lots of changes to these elements, since the outcome and end user experience of these elements were not completely visible until they were fully implemented within the app, and every time it was our responsibility to adopt those changes without making the platform’s mechanism a chaos.

Solution and the Outcome

With two mobile applications for android and iOS platforms, and a custom built CMS for administering and monitoring the platform, MasterGlide could leverage their extensive learning library to an intuitive and convenient mobile solution, making the program more accessible and interesting, especially to kids and younger adults. The reporting features included in the CMS enabled them to gain more insights about their user base and their preferences. Fidenz took only 6 man months to complete the initial development and deliver both the apps and the CMS, and since the first deployment in 2019 we are still working alongside with them, to improve this solution further.
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