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Mobile is everything today! Handheld devices are no more just a communication device but a gateway to the territory of redefining business, e-commerce and promise exceptional potential for creating unique value for businesses. Today there is a massive user shift in the direction of mobile applications driving businesses towards the most remarkable transformation initiatives ever in history. During this rapid pace of technological evolution calls for a steep adoption need for enterprise mobility across industries, substantial business risk and challenges are to be expected, as in any reaction to disruption. With our years of strong engineering heritage and long-standing expertise in mobile application development, we offer following mobile services at Fidenz.

Mobile Strategy

What is the definition of “Mobile Strategy” for your company in today’s market context? Is it putting everything currently on your corporate website or enterprise system on to mobile devices and let user access them through them? Or selecting mobile as your primary go-to-market channel (a.k.a Mobile First)?Developing a mobile strategy for your customer or employee that fits inside of your overall experience strategy, which maps out the physical, digital and emotional interactions users have with your brand.Today’s business world moves in different directions while demanding exceptional user experience. Therefore our approach to define your mobile strategy is to consider always the “user first”

Mobile Development

By leveraging our 7 years’ experience in mobile application development space we have developed a unique way to develop mobile strategies for our client. Key focus areas on our mobile strategy development approach are, End-user goal focus on the product & services deliver to the client Continuously evolving (with agility)Mobile is not a separate silo but an integral part of entire user journey User Experience driven , not system functionality driven

What are the key business goals , KPI’s and priorities for your business and defining where mobile fits into making those goals a reality is part of this process, but the overall goals need to come from the top.

Assess your culture & client engagement

Identifying your key customers and employee segment who will be most targeted for the mobile channels. What are the way they interact with your business, how emotionally and physically engage in your business model? How they are going to get benefit through your mobile initiative and what pain points will be addressed for them.

Compliance & Data security considerations

Though the mobile is a cool and fancy idea, you cannot discount the privacy and data security of your business. Additionally, depending on the industry you are in you should consider the compliance requirements pertaining to your domain which information can be expose to mobile devices.

Platforms and technology consideration

Based on your solution, business model and target audience you should select the right technology platforms for your organization. This will be a key component of your overall mobile road map, and you may consider short, medium and long term goals before you settle down with your technology stack.

Delivery & Development Methodology

Based on the size, phase technology and your organizational IT maturity we will work with you to define the best development methodology for your mobile application development process. It could be very agile continuously evolving operation with benefiting from our DevOps techniques.

Mobile Design

Mobile application design is primary different from designing other traditional Enterprise IT systems. Mobile systems should delivered extremely personalized content and the primary interactions methods are not similar to traditional data entry methods like keyboard and mouse.
Our key design consideration for mobile applications are, Target user groups (demographics to identify the usage pattern) Providing unique and superior user experience to the end user.Context of usage (indoor, outdoor, connectivity etc)Size and types of devices (form factors , whether it is mobile phone vs tab etc) Device capabilities Resource Consumption (e.g. Memory , Processing power , Data and battery usage ) Technology and platforms Compliance and privacy considerations Volumes of users, requests etc.

Mobile App Development

One of the most important considerations for an organization is the choice of technology platform or mobile OS for which the application will be developed. There is nothing like a perfect choice and there are pros and cons associated with the various implementation choices available. Fidenz can help you to select the right platform of choice for your organization based on your strategic goals. Over the past 8 years of developing mobile applications for our clients at Fidenz, we have built an unparalleled expertise on building Native, Mobile web or Hybrids Apps.


A ‘native’ app is an application developed for a specific mobile operating system or device, and takes advantage of the interfaces or APIs exposed by the devices’ OS. The advantages of a ‘native app’ is that as it is written for a specific operating system, it can fully leverage the features and services specific for the target device/Operating System, whereas the flip side is that the app won’t be portable to any other mobile OS. For example, a ‘native app’ designed for Android can’t be ported to iOS or Windows Mobile, and vice versa. Therefore, an enterprise has to be absolutely sure about the predominant mode of its users’ mobile access, before embarking on a ‘native app’ development, which could be a very expensive proposition.

Mobile Web

Most of the new generation mobile devices and smartphones are equipped with a pre-installed mobile browser, which functions to a large extent like standard web browsers, supporting applications developed using JavaScript and HTML5. Applications that are mobile web-based are OS independent, and can run on multiple mobile browsers on different devices. Disadvantage of mobile web applications is that there will be limitations in consuming device/OS specific features and services, and could lag behind a well-designed native app. Sometimes business considerations also play an important role in implementation choice, as with a native app you will have to go through an ‘app store’, where as with mobile web app, the user can directly access your app without any middlemen, making it easy to support, update, and maintain.


Hybrid applications are a mix of native and mobile web based implementations. They are developed using industry standard languages such as JavaScript, CSS3, HTML5, and then linked to additional native libraries, making it easy to deploy them like native applications. Frameworks like or PhoneGap facilitate the conversion of mobile web based apps into Hybrid apps for multiple devices and OS. Biggest advantage of a Hybrid app is that bulk of the application, which is OS independent can be easily reused and ported to other OS, making it much easier to maintain and support. Increasingly, the evolution of standard industry frameworks and protocols and ease of reuse is driving enterprises towards a Hybrid approach to mobile application development.
When selecting between native, web or hybrid, we have our own criterias to decide what suits best for each project scenario. We bring in the decision frameworks developed in Mobile Strategy and Mobile Design help us with selecting most appropriate type of application and areas to give importance based on the vision of the company for its future.
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