Ruby on Rails

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Ruby on Rails (ROR) is Fidenz’s primary framework for web application development. Years of expertise enables Fidenz to deliver successful projects via ROR. Engineers use a fine set of gems to build applications that provide reliability, scalability, easy maintenance, and delivery in complex web solutions.

Fidenz has done many ROR based integration using open standards. We have shared our knowledge of ROR and other platforms by contributing for many open source projects. Our expertise enables us to integrate ROR based custom applications with many different services, to deliver right functionality for products. Over the years, we have deployed our applications to many different hosting environments reliably.

Fidenz History with Ruby on Rails

We develop apps via Ruby on Rails (ROR) since 2013. Prior to ROR, we have used .Net and PHP for backend scripting that were beneficial for web development.

Best practices and discipline surrounding Ruby on Rails convinced us of its superiority. Coding conventions, strict Object Oriented Programing Model, use of ORM, and availability of finely crafted gems (modules for Ruby) encouraged our engineering team to learn and master the language, so to rely on ROR for any future projects.

The team spent three to six months on the technology, to come up to speed with it. Our experience with various languages and technologies helped us understand the fundamentals easily and to become productive quickly.

Ruby on Rails Development

Ruby on Rails (ROR) is our preferred language and framework for all our web application developments. Over the last five years, we have delivered solutions for e-commerce, mobile application backend (iOS & Android), admin portals, content management systems, and forums using ROR. Our unique project delivery process complements successful delivery of solutions using ROR. You could find more details of such solutions in our portfolio page.
Our preferred online store engine is SpreeCommerce. Our technical know-how with Ruby on Rails and familiarity with SpreeCommerce lead us to become one of the few technology partners of SpreeCommerce. As their partners, we could work on their Wombat Platform that provides connectivity between different e-commerce related SaaS platforms.

As part of the development related to Wombat, we have the ability to work with globally renowned platforms such as Xero and TradeGecko to develop integrations between such systems and Wombat.

Open Source with Ruby on Rails

As part of the partnership with SpreeCommerce, we have done some open source integration that gave us the opportunity to understand the architecture of Wombat, SpreeCommerce, and other third party platforms.

Noteworthy Open Source Contributions

Spree/Xero Integration

Developed a gem to synchronize data between SpreeCommerce(Wombat) and Xero Accounting SaaS platform

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Spree/TradeGecko Integration

Gem development to synchronize data between SpreeCommerce(Wombat) and TradeGecko

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Ruby on Rails third party integrations


We have developed an integration module to connect any Admin Portal or CMS with IBM Netsuite Platform. This integration enables Authentication of users, User Profile Management, Membership Management and all types of Payment Processing


Integration module to connect Moodel (open source learning platform ) with any Admin Portal or CMS which allows User Management, Single Sign On (SSO) and synchronization of course details between Moodle and external application.


For platforms we develop, our choice of object storage is AWS S3. We have been using S3 for few years and and we seamlessly integrate S3 for secure and reliable object storage.

AWS Video Transcoder

We have involved with delivering complex video based online solutions and we have worked extensively with video content and delivery of content. Our prefered choice has been AWS Video Transcoder which provide wide range of capabilities to produce and deliver video content for range of devices with different capabilities using formats such as HLS / RTSP.


With the wakening of Notifications to mobile devices different platforms came up to handle the complexity of native notification capabilities of iOS and Android. We initially started providing services using Parse, but with the close down of the company now we use Firebase.

Payment Gateways

Most web portals have some sort of a payment gateway integration and we have great experience in working multiple different payment gateways. Considering the volume, average transaction size and type of targeted customers, we work with our clients to decide on the most suitable payment gateway for their business. We have integrated multiple different offering from various different payment gateway providers such as PayPal, and FirstData to give the best RoI for our clients.

Ruby on Rails Toolbox

Over the years of development of solutions using Ruby on Rails, we have carefully selected set of gems which we could reliably use in any solution we are developing. These have been used multiple times and we have digged deep into the codebases of these so we are efficient and well-versed when using these gems.
Ruby on Rails SpreeCommerce
Ruby on Rails IBM NetSuite
Ruby on Rails TradeGecko
Ruby on Rails Xero

Ruby on Rails Hosting

Hosting Services

Solutions we have developed using Ruby on Rails have different traffic, storage, processing and memory requirements. To handle these different requirements in a cost effective and reliable manner we have worked with multiple different hosting service providers. We recommend hosting systems in AWS EC2 as that provides many other services within the ecosystem itself. But depending on specific requirements such as simplicity of management and pricing, we host systems on Heroku and DigitalOcean as well.

Hosting Environments

Our prefered hosting server environments for Ruby on Rails application hosting has been Linux based but we do host on multiple flavours of Linux such as Ubuntu, CentOS and AmazonLinux. We recommend using either Apache or Nginx web servers with Passenger for best performance and we used Nginx as reverse proxy with Unicorn
Apache, Nginx, Passenger, Unicorn

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